Cultural relations
Cultural relations builds international trust and understanding, generates opportunities for individuals to fulfil their potential and fosters the co-operation that contributes to a stable world.
The British Council vision and purpose
Vision
'The future for the UK in this crowded, dangerous, beautiful world depends on people of all cultures living and working together on foundations of education, mutual understanding, respect and trust.'
Purpose
'We build engagement and trust for the UK through the exchange of knowledge and ideas between people worldwide.'
Cultural relations is powerful
It promotes co-existence, co-operation, mutual respect and understanding.
Cultural relations works over the long term, protects diversity and individual identity and brings the people of the world closer together.
Cultural relations needs to address the great global challenges of its time. Over the coming years, for the UK this will mean:
- building intercultural dialogue,
- creating opportunity for people to participate in the knowledge economy and
- tackling the threat to us all presented by climate change.
http://www.britishcouncil.org/new/
Our approach to cultural relations harnesses the power of education, the arts and creativity, sport, science, English and governance to build relationships of mutual benefit worldwide and to address global issues.
Our vision says the world needs more cultural relations. Our purpose is to respond.
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